BUSINESS IS EQUAL TO WARFARE . TO QUOTE A PERSON A WINNER, THERE ARE SO MANY POINTS TO BE CONSIDERED. HOW HE WINS, HOW MUCH IT COSTS HIM TO WIN, TIME , RETENTION ETC. WHEN THE COST OF A WAR COMES TO 1 BILLION DOLLAR FOR A WINNER AND IT IS 0.5 BILLION DOLLAR FOR A LOSER , WHO IS THE REAL WINNER AND WHO IS THE LOSER! MOREOVER RETENTION IS A REAL PROBLEM FOR A WINNER . FOR A LOSER, HE JUST BENCHMARKS WHAT THE WINNER DOES! AND SO,HIS STRAINS ARE COMPARITIVELY LESSER THAN THAT OF A WINNER! IT IS RIGHTLY SAID THAT WINNERS GAIN NOTHING!!!
JUST LIKE THAT IN BUSINESS ALSO, FOR A PRODUCT ONE PERSON IS A MARKET LEADER. IN THAT FIELD, SO MANY ARE THE FOLLOWERS. THERE IS A TUG OF WA R BETWEEN NO.1 AND NO.2. THE MARKET LEADER EXERCISES DEFENSIVE APPROACH. HE ALWAYS WANTS TO RETAIN HIS POSITION.HIS ALL ACTIONS ARE FOCUSED TO THAT ONLY, WHEREAS THE NO.2 EXERCISES OFFENSIVE APPROACH, AND HE DETERMINES TO DO ANYTHING (SOMETIMES UNETHICAL ALSO) TO CAPTURE THE MARKET.IT IS NOT AS MUCH AS A HARD TASK LIKE THAT OF A NO.1.
HOWEVER ONE BELIEVES THAT HARD WORK, CUSTOMER FOCUS,LONG RANGE PLANNING, STRATEGICAL APPROACH MAY WIN THE RACE. BUT A PERSON WITH INNOVATIVE APPROACH WILL LEAD THE RACE!
OF COURSE, LEADERS DO NOT DO DIFFERENT THINGS. THEY DO THE THINGS DIFFERENTLY!!!
